Suppose you design a website for your newly launched online business. What is the first thing you would want to have? ….audience. The higher the number of visitors, the more the chances of your website to appear on top of the search engines’ results page. The question is, how can you streamline traffic to your website given today’s cluttered online world? The answer is none other than SEO.
What is SEO?
The process of ensuring visibility and high rankings of a website by means of implementing a set of strategic steps is called Search Engine Optimization (SEO). The techniques vary from both On-page SEO to Off-page SEO. In the past, it was just about adding a few keywords relevant to your query and the website would pop up on the first page of Google. Now, a few updates later, the scenario has completely changed.
Read on to find techniques that will help increase SEO rankings and website usability.
On-Page SEO includes ranking factors that refer to content and technical methods applied within your website. On-page SEO is crucial for value addition to a website in order to retain good traffic. Some of the On-Page SEO practices are listed down below.
The main characteristic behind your site’s high rankings is quality content. Google lays key emphasis on text that is original and not copied or plagiarized from any other site. Apart from content originality, Google also places a strong emphasis on value addition. Today, Google has set a strict criterion for website ranking and the Google Bots are trained enough to ensure if the content is of the required length, contains keywords, has links, and relevant images. Nowadays, SEO based Website Copywriting is one of the greatest On-page tactics which you can implement for better generation of traffic.
If a user visits your site, the last thing he would want to face is a non-responsive page which takes hours to load. If the pages take time to load, visitors might leave because of delay, considering their visit a waste of time. This will not only reduce the visitors but also affect your SEO rankings. To make sure your site’s page load speed is fast, add caching plug-ins, optimize images, and have a clean code.
One of the major things you can do to improve On-Page SEO is to have a compelling design. To give your website a strong kick-start, you need a Web design that suits your target audience. Have a font that users find easy to read, a good layout that improves their site experience and formatted information for clarity.
To make user searches easier, a good practice is to make use of keywords. Make sure to include them in the body, title, sub-titles, and meta-descriptions in a way that they seem conversational and go with the flow of the text. Don’t add them in the content where they don’t make any sense.
Besides design, coding of the website matters too. Make sure to have a responsive and mobile friendly website suited for all operating systems.
Other than the above-mentioned techniques, your ranking exclusively depends on the visitors. If they like your site, Google will eventually like it too. The algorithm keeps a record of the number of times each user visits the site, the number of pages they visit, and the time they spent on your site. Your site must have a welcoming aura to keep the audience hooked throughout.
Off-Page SEO techniques are practiced on other websites to benefit yours. One of them is Backlinks. They are links on other sites that redirect users to your website. In this way, you find people that are not actually your customers. Backlinks are a great way to improve rankings as they help in building the credibility of your website. They should be well organized and formatted within the text.
Stand Out from the Crowd!
SEO is a gift for all those who want to achieve a prominent place in the cluttered world of online activities. In order to stand out from the crowd, it is essential for website owners to implement On-page and Off-Page SEO strategies which will offer countless boons for a long time in the future. SEO experts and agencies also offer expert help in this matter if you are a beginner to this strategy. Make sure not to risk your site just to save a couple of bucks.