SEO has proven to be a boon for those who want to establish a strong online presence of their own. This technique has emerged as a whole new branch of the online industry now and more and more people are developing its new dimensions. From content and keywords to SEO tools and analytics, SEO has spread in countless little dimensions of online optimization.
The importance of image SEO:
While SEO may require a long list of practices to take care of, businesses at times focus only on the more important ones in this fierce contest of topping up the rankings. SEO to a website is like a product to a business. Therefore, in today’s world of mounting rivalries, you can’t just get away without ensuring proper SEO strategies for your website, which includes every little strategy you had once ignored – Images SEO.
Why Do You Need Images?
It is a common perception that SEO is maybe just about optimizing text and keywords. But is that all? Since rankings highly depend on user traffic, and that doesn’t happen until the user is actually impressed with your website. So how do you make their experience better? Through Images. According to research, 80% of people are more likely to stay at your website if it has images. How the user feels about a webpage reflects a lot on the amount of time they spend at it. Hence, images play a major role in your website rankings.
Image SEO: DO’s
Do Use Relevant Images
Always have images that are related to your content, the ones, which perfectly define the purpose of the text you have written. Any image that doesn’t relate will automatically put up a bad impression on your website.
Set an Appropriate Filename
One of the most basic steps, which every one of us ignores, is the proper naming of image files. Before you upload an image, make sure to set a filename that is relevant, has a keyword or has a name for one of your brands.
Add the ALT Tags
Alt tags come in place of the image if for some reason the browser doesn’t load it. Users don’t see it usually but Google algorithm does. Therefore, write either a keyword or a relevant name whenever you mention the tag in the website’s code.
Set the Perfect Size
Images with large sizes tend to slow down your site’s speed, which is also one of the ranking factors. On the other hand, images of small size can mess up the symmetry and are too difficult to perceive. Make sure images are not only of high quality but of the right sizes too.
Understand What File Type You Need
Research all the file types and requirements before you put up an image. For normal photos, choose JPG. For graphics, go for GIF and for higher quality uploads, opt for PNG.
Image SEO: DON’TS
Don’t Copy Images
Regardless of how big this online competition is, always remember to never copy. Produce your own content, ideas, and images to stand out among everyone else.
Don’t Use Images that are Blur or low on Quality
Pictures contribute a lot. Even it is just a glimpse; users can get attracted very quickly. Poor quality images can straight away affect the appeal of your content no matter how good the text is. Make sure you don’t put up blur or low-quality images to lessen your chances of ranking up.
Bonus Tip: Note down the dimensions of pictures which are recommended for your site and look for images with the same dimensions to add on your website.
Don’t add Captions that Don’t Make Sense
Captions help users to understand images and facilitate in providing more context for SEO. It is important to stay mindful and relevant while adding captions. They should make sense for users to stay and expand your online traffic.
Don’t just dump all images in your Website
Organizing images according to the text is important. If you place them all in one place, it won’t do any good. Instead of facilitating the reader, clumped up images can mess up the readability of the content. Not to mention the excessive time they take to load. Therefore, ensure that all images are properly distributed on your site for better navigation and usability.
Conclusively, SEO is a vast field and requires proper attention to even the smallest of details like image filenames. Instead of wasting your hard work on old techniques, it is time that you took a modern approach towards SEO by following the above-mentioned tips. You will be surprised by the results!